![]() ![]() Prosecco has single-handedly driven wine growth in the UK wine market in recent years – by some 90% between 20, according to the IWSR’s 2018 report which predicts that the remarkable growth enjoyed by all sparkling wine in the UK is set to continue as it steals market share from still wine.Ĭonsumption of all sparkling wines, spearheaded by Prosecco, is predicted to climb from 14.4 million nine litre case in 2017 to 16.2 million by 2022. It’s now the go-to drink for huge swathes of young women on a night out, and no hen weekend would be complete without a few bottles of the obligatory sparkler.īut for those that really know their Prosecco, there is also great potential still to be uncovered for the more premium styles, which is what this new PR campaign is very much about.īut first things first. The time appears right to build on Prosecco’s mass appeal for producing light, frothy, celebratory, and attractively priced sparkling wine, which really has captured our hearts, palates and hard earned cash to see sales in the UK rocket over the last 10 years. The rolling hills that make Conegliano Valdobbiadene Prosecco Superiore DOCG such a special place To mark the occasion the consortium has just launched its new UK trade and press campaign to boost awareness and understanding of its wines within the wine trade and wider trade and consumer press. It’s growth is well timed too as it happens to coincides with the 50 th anniversary of the establishment of the denomination and the 10th anniversary of the creation of the Prosecco Superiore DOCG. But Conegliano Valdobbiadene Prosecco Superiore DOCG, also known as Prosecco Superiore, which currently only accounts for a a mere 6% of the UK market, is now responsible for driving most growth in the sector. That rate of increase was, however, inevitably unsustainable and in recent years growth has started to stutter. Prosecco is one of the great success stories of the Italian wine industry, and has captured the British public’s imagination like no other wine, recording stellar growth in the past decade. Professor Song said North Korea was "gambling big", and if Mr Kim deployed nuclear or even conventional weapons in a direct attack, he risked engaging the world's most powerful military in the US.Helen Arnold reports on the prospects for Prosecco Superiore, and the challenges facing the Italian fizz in the wildly competitive UK market. Writing for The Diplomat last month, Dr Choeng said the significant escalation in threats from Pyongyang demonstrated the need to consider arming South Korea with nuclear weaponry, which he argued would deter the North's threats and spare nuclear war. " really, really worrisome trend and total change from the previous administration … nuclear free, even in terms of the energy sources there," she said. She said the climate in South Korea could become more unstable, and right-wing and even centrist politicians were voicing support for the idea that South Korea should arm itself with nuclear weapons. ![]() ( AP: Korea Summit Press Pool/File)īut his successor, conservative Yoon Suk-yeol, leads a more hawkish administration when it comes to the country's northern neighbour, according to Professor Song. Kim Jong Un and former South Korean president Moon Jae-in met in the demilitarised zone in 2018. ![]()
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